As a youth basketball development platform by NBA, Jr. NBA aims to increase the participation of basketball amongst youth through fundamental basketball events to elevate players' skills and coaches' teaching ability while enjoying the game of basketball. During the 2016-17 NBA season, Jr. NBA has provided the unique charisma of basketball for more than 18 million kids in 53 countries.
In 2014, NBA and China's Ministry of Education formed a strategic partnership to promote basketball in primary and secondary schools in China. Besides Jr. NBA League Games, NBA China and the Ministry of Education also provide a "Train The Trainers" seminar. During the 2016-17 academic year, 525 schools from 11 provinces conducted weekly basketball lessons for more than 500 thousand students via the "Coaches Training Guide" by NBA China and the Ministry of Education.
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