In 2017, SECA Academy became the sole licensee by NBA China to promote and operate Jr. NBA programs in non-public schools in China, including basketball classes, training camps, competitions, and events. On the 22nd of September, the first ever "Jr. NBA Curriculum Licensed School" has landed in AEUA International Academy Kunming in Kunming, Yunnan, with the school officially forming collaboration with SECA Academy. Besides becoming a Jr. NBA Curriculum Licensed School, AEUA also became the sole strategic partner with SECA Academy in Yunnan province; the two parties are fully committed to provide sports education to the internationalized next generation.
"Jr. NBA Curriculum Licensed School" is a basketball youth development plan by SECA Academy and NBA China. "Jr. NBA Curriculum Licensed Schools" will receive perks such as a complete Jr. NBA curriculum and coaching support, with prioritize opportunities to participate in many official Jr. NBA competitions and events. SECA Academy and NBA China are hopeful to bring broader basketball cultures and sports education developmental platform through the collaboration with schools.
QiSheng Zhang, Panlong Bureau of Sports Deputy Leader; YanHua Liang, Panlong Department of Health Leader; Rong Yang, Yunnan Basketball Association Chief Secretary; Victor Zhang, Deputy General Manager of SECA Academy; and XiaoMing Ye, Board of AEUA International Academy Kunming, were all present at the AEUA International Academy Kunming's Jr. NBA Curriculum Licensing Ceremony on September 22nd to witness the authentication of the first Jr. NBA Curriculum Licensed School in China.
"It is our pleasure, together with NBA China, to bring the world-class Jr. NBA basketball youth development plan to schools in China. Jr. NBA hopes to increase more participation of basketball amongst kids through basketball activities. The core values of Jr. NBA are: For Fun, For Confidence, For Teamwork", Said SECA Academy Deputy General Manager Victor Zhang, "The reason why we chose AEUA International Academy Kunming to become the first Jr. NBA Curriculum Licensed School in China, is because the values and vision of their education and the basketball atmosphere that they have, are all aligned with the NBA. In the future, SECA Academy will provide more opportunities for Jr. NBA Curriculum Licensed Schools to experience authentic basketball culture, kids will be able to experience training, competitions, and special events."
"Jr. NBA basketball curriculum will become the main highlight in our high school's sports program, our students will have a better understanding of the basketball spirit from Jr. NBA, and to enjoy the joy that basketball brings", said Board of AEUA International Academy Kunming XiaoMing Ye, "We are also very pleased to announce that, AEUA International Education Shanghai Corp. has become the sole strategic partner of SECA Academy in Yunnan province. Together with SECA Academy, we will push the Jr. NBA programs in Yunnan province and let more kids to enjoy the charisma of Jr. NBA basketball."
Yunnan Basketball Association Chief Secretary Rong Yang represented the high support from the provincial basketball association. Chief Secretary Rong Yang believes that not only is basketball a good means of physical training, in the process of learning basketball, students can also learn the important qualities of confidence, respect, leadership, and teamwork. Jr. NBA will serve as a good stepping-stone in the development of basketball in Yunnan, students of AEUA International Academy Kunming will have the opportunities to personally experience the authentic basketball philosophy and its core values.
During the event, Jr. NBA-Certified coach Marko from Slovenia National Youth Team was present to demonstrate and operate the activities and mini challenges to the students of AEUA. Students enjoyed the appeal of basketball and gained a deeper understanding and passion for basketball under the guidance of coach Marko.
One student-athlete from AEUA that participated in this event excitedly said, "I participated in the Jr. NBA basketball event at school today, and this is the first time I learn that basketball can be played this way. I hope to keep learning from Jr. NBA after school starts. I hope this will allow the students that love basketball to learn the Jr. NBA youth curriculum, I'm also really looking forward to the Jr. NBA competitions and fan events!"
This collaboration serves as an important milestone for SECA Academy's execution of Jr. NBA Curriculum Licensed School in China. In the future, SECA Academy will work with more non-public schools with similar values to Jr. NBA to bring the complete basketball experience of training, competition, and events.
About Jr. NBA
Jr. NBA's purpose is to increase more participation of basketball amongst kids through basketball activities. Not only does it elevate the skill level of players and the standard of coaching, it also provides the fun environment that comes along with this sport. In the 2016-17 season, NBA has provided the unique charisma of basketball for more than 18 million kids in 53 countries through the Jr. NBA programs.
In 2014, NBA and the Ministry of Education of China formed a strategic partnership, to develop basketball in primary and secondary schools in China. Besides Jr. NBA competitions, NBA China also host a series of coaching seminars and basketball clinics for P.E. teachers across China with the Ministry of Education. In the 2016-17 academic year, more than 500,000 students from 525 schools across 11 provinces conducted basketball classes using the curriculum jointly developed by NBA China and the Ministry of Education.
Christie Li 150-2136-2467