Jr. NBA News Update

Jr. NBA Arrived In the Northwest, Authorized Curriculum To XLIS

2018年9月26日

On September 20th, a SECA-A Jr. NBA TTT (Train the Trainer Program) kicked off the process of Xi'an Liangjiatan International School (XLIS) officially becoming a “Jr. NBA Curriculum Licensed School”, licensed by SECA Academy with the authorization of NBA China. The school will receive a number of rights including Jr. NBA Curriculum, Jr. NBA student and teachers’ certification, Opportunities to participate in Jr. NBA official competition and training camp. This cooperation means SECA-A has expanded the map of Jr. NBA Curriculum program to Northwestern China, where more students and coaches will enjoy the love of basketball.

XLIS officially became a new member of Jr. NBA Curriculum Licensed School

Licensing Recap

On the morning of the 20th, SECA-A Jr. NBA trainer James began conducting a training course for XLIS’s PE teachers: Aaron Baumgartner、Abdul Hakim、Jasper Mehagnoul 、Kevin McGarry、Richie Li. The Rookie Level Training Curriculum provides systematic guidance on the basic content of coaching, primary offensive and defensive training, helping coaches to lay a solid foundation, and then guiding students to improve their basketball level and develop their mental and physical quality.

Mastering the correct posture is the basis of training

Appropriate game links can add fun

The next day was the international day at XLIS, the school’s leaders, teachers, students and parents gathered to witness the first “Jr. NBA Curriculum Licensed School” in Shanxi Province settled in XLIS, both party representatives unveiled the Jr. NBA Curriculum Licensed School plate. Jr. NBA Training Instructor James also presented the Jr. NBA Coaching Certificate for the PE teachers of XLIS.

Liu Li, The Head of XLIS with Jerry Ku, SECA-A Jr. NBA Program Director unveiled the Jr. NBA Curriculum Licensed School plate

Coach James with the PE teachers of XLIS

In the afternoon, James led the five PE teachers who had passed the Jr. NBA certification to give a Jr. NBA basketball demonstration class for students from 3 to 18 years old. Through the combination of games and teaching, the students can fully enjoy the fun of the Jr. NBA curriculum.

Introduction to Jr. NBA , the new class begins

Basketball stars from a young age

About XLIS

Xi’an Liangjiatan International School is the first IB World School authorized by the International Baccalaureate Organization in the northwest region of China. It is an SAT/AP test center authorized by The College Board and a is a key international education program supported by the Hi-Tech Zone Administrative Committee of Xi’an, Shaanxi. At present, the school's student body is comprised nearly 500 international students from over 22 countries. The new XLIS campus covers a land area of 68,666 square meters. This establishment is considered a green and modern campus which will provide outstanding international education on a large scale.

The Impact of Jr. NBA On Students

Jr. NBA program has provided the unique charisma of basketball for more than 26.4 million kids in over 71 countries. In the Jr. NBA youth basketball development project, students will not only gain the basketball skills, but also have the opportunity to participate in the Jr. NBA official competition and basketball training camp. Of course, it is more important to learn excellent qualities such as confidence,respect,leadership, teamwork, etc, laying a good foundation for future life.

The Impact of Jr. NBA On Faculty

The key of education is the teachers. Since becoming a Jr. NBA Curriculum Licensed School, the original team of PE teachers at the school will receive official certificates after the Jr. NBA training. At the same time, it will attract more teachers who are interested in better basketball education to join the school.

Creating a Sports Culture School

The image linked with the NBA brand represents the highest level of the basketball world, but it is not only the packaging of an “authorized school”, but also the campus basketball culture will be connected with it. Getting authorization is just a start, on this basis, the Jr. NBA Curriculum Licensed School will launch curriculum project, basketball activities, winter and summer camps to build a Jr. NBA basketball culture school,. Let’s look forward to more exciting chapters.

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The 1st Jr. NBA Curriculum Licensed School in Huangpu: SCBS

March 21st, 2018

Shanghai Concord Bilingual School (SCBS) have officially become a "Jr. NBA Curriculum Licensed School", licensed by SECA Academy with the authorization of NBA China. SCBS Principal Ms. Gail C. Denham, vice principal Wenguang Pan, and Board of SECA Academy Walt Hou, were all present at the licensing ceremony.

As the sister school of Concord College UK, SCBS continues Concord's core values of "Harmony, Trust, & Decency", where students foster their personal development while pursuing academic success. SCBS Principal Ms. Gail. C. Denham said, "More students and parents are starting to realize the positive impact that sports have in students' personal development. What students learn in sports today, they can take it with them for the rest of their lives. We're very honored to become a Jr. NBA Curriculum Licensed School, and look forward to all the opportunities that this will present to us. SCBS hope that through Jr. NBA, we can provide a even more positive and encouraging environment for all our students' academia".

"As a leading youth sports education institution, we always strive to provide better quality of sports training to more youth. We're very honored to bring Jr. NBA Youth Basketball Development Plan to schools in all of China alongside NBA China. Just like Jr. NBA's core values of "For Fun, For Confidence, For Teamwork", we hope that Jr. NBA basketball can bring students good health, passion, and the right core values and attitude. In the future, we will bring more enriching curriculum, competitions, and events to students, provide more systematic coaching guidance for coaches and teachers, and support the sporting atmosphere of schools", said Walt Hou, Board of SECA Academy.

Lastly, both party representatives unveiled the Jr. NBA Curriculum Licensed School plate. Jr. NBA Training Instructor James also presented the Jr. NBA Coaching Certificate for PE teacher of SCBS, symbolizing the official launch of the Jr. NBA Youth Basketball Development Plan in Shanghai Concord Bilingual School. Students are optimistic and excited to participate in the game of basketball, and to learn confidence, respect, leadership, and teamwork through Jr. NBA, paving a positive path for their future development.

After the ceremony, SECA's Jr. NBA-Certified Coaches brought the Jr. NBA curriculum to SCBS students via games and mini competitions. Students enjoyed the charisma of basketball in a fun and relaxed environment, and further understand the concept of basketball. Even the rain outside couldn't stop their fire-burning passion!

About Shanghai Concord Bilingual School

Shanghai Concord is the first internationalised private school in Huangpu. The school is fully supported by the Party Committee and the Government of Huangpu District and operates under guidance of the Huangpu District Education Bureau. The school is located in the heart of Huangpu District which is a regional, cultural and international centre giving the school the opportunity to develop an internationalised education catering for the different needs and demands of students in the region.

In order to achieve the high academic standards we aspire to, we will be working in cooperation with the UK's premier international school, Concord College. Academically, Concord is ranked as a leader in the field of education. For example, in the 2016 published results, Concord UK achieved a 78% A/A* pass rate at A level. It was also recently ranked by the Financial Times as 1st in the Top Value Boarding Schools Table.

SCBS offers a bilingual curriculum combining the very best of the compulsory Chinese curriculum with access to IGCSE and A-levels. Concord not only stands for academic excellence, but also believes in enabling students to unlock their full potential on a personal level.

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The 1st Jr. NBA Curriculum Licensed School in Zhejiang: YWIES TX

March 16th, 2018

Yew Wah International Education School Tongxiang (YWIES) have officially become a "Jr. NBA Curriculum Licensed School", licensed by SECA Academy with the authorization of NBA China.

On YWIES Tongxiang's Opening Day Ceremony on March 15th, Jr. NBA Training Instructor James, along with YWIES' newly certified Jr. NBA coaches Dylan and Kenny, conducted Jr. NBA lessons with YWIES' 4th grade students. Through the combination of games and skills training, the students experienced the joy of a Jr. NBA lesson.

One parent said: "Our kid was never too interested in sports or ball sports, and the traditional physical education were basically just some basic movement during class. However, today I witnessed the Jr. NBA classes, and the kids were highly passionate about it from start to finish. After today's lesson, he kept telling me he wants to join more of his school's Jr. NBA classes."

In the afternoon of Opening Day, YWIES School Leadership Team, teachers, and parents all gathered in an assembly where they witnessed the special moment of the inauguration of the first Jr. NBA Curriculum Licensed School in Zhejiang Province. YWIES Co-Principals Mr. Max Caruso and Ms. Xu Yao gave their thoughts and sentiments on the program and shared the vision and values of YWIES, along with their belief of the benefits of sports education, inspired by Mr. Pierre de Coubertin, French educator and founder of the International Olympic Committee. YWIES's implementation of the Jr. NBA Youth Development Plan will further foster their students' internationalized academia and personal development.

"More students and parents are starting to realize the positive impact that sports have in students' personal development. We are very honored to bring the Jr. NBA Youth Basketball Development Plan to all schools in China with NBA China. Jr. NBA hopes that, through fundamental basketball events and activities, it can bring a healthy lifestyle, good values, and foster personal development and participation of sports to students. Just like Jr. NBA's core values of "For Fun, For Confidence, For Teamwork", we hope that students of YWIES can experience a more authentic basketball culture through the Jr. NBA Youth Basketball Development Plan. In the future, we will bring more enriching curriculum, competitions, and events to students, provide more systematic coaching guidance for coaches and teachers, and support the sporting atmosphere of schools", stated Victor Zhang, Deputy General Manager of SECA Academy.

To conclude the ceremony, both party representatives unveiled the Jr. NBA Curriculum Licensed School plate on YWIES Tongxiang Campus, and SECA's Jr. NBA Training Instructor James presented Jr. NBA Coaching Certificates to the new Jr. NBA-Certified coaches Dylan and Kenny, symbolizing the official launch of the Jr. NBA Youth Basketball Development Plan on YWIES Tongxiang Campus. Students are very hopeful to enjoy the joy of basketball, and to learn confidence, respect, leadership, and teamwork through the game of basketball, paving a positive path for their future development.

About YWIES Tongxiang

The new YWIES, in cooperation with Ping An Real Estate, is set up in the northern part of Zhejiang. It occupies total land area of 117.2 mu with a construction area of 91,600 square meters for maximum capacity of 2000 students. The school construction will be completed in two phases, of which the first will occupy 80 mu with construction area of about 46,000 square meters.

Fielding Nair International (FNI), the leading educational architecture design agency in USA, was hired to conduct the interior space design for the school where the most advanced education philosophy of learning community was applied. The school facilities are specifically designed to ensure that all students from different age groups study in a safe and friendly environment. The state-of-the-art facilities, including academic and dormitory buildings, a spacious canteen and an auditorium that can accommodate 1,000 people, a gymnasium with an indoor fitness center, an indoor 25m swimming pool and a children's wading pool, provide students with everything they need. The school provides education for Chinese and foreign students in Tongxiang and neighboring cities with through-train international education programs ranging from early childhood to upper secondary education and overseas university preparatory program in a unique international setting. The campus locates close to the Tongxiang High Speed Train Station, which allows easy access to Shanghai Hongqiao in 40 minutes and to Hangzhou in just 20 minutes.

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Shanghai XiJiao School Became the First Jr. NBA Afterschool Training Licensed School in China

December 13rd, 2017

As the sole licensee by NBA China, SECA Academy officially grants Shanghai XiJiao School as a Jr. NBA Afterschool Training Licensed School. Ching Miu, Principal of Shanghai XiJiao School; Mr. ZhengFang Hu; Yvette Liu, Chairman of SECA Academy; Walt Hou, Board of SECA Academy; Victor Zhang, Deputy General Manager of SECA Academy, were all present at the licensing ceremony. Other teachers and students all gathered at the new Jr. NBA basketball court and witnessed the unveiling of the first Jr. NBA Afterschool Training Licensed School.

Principal Miu thinks that Jr. NBA classes will allow students of XiJiao School to further hone their skills through professional basketball classes. Sports needs to be fostered at a young age, Chairman Xi once said, “Sports is a scared business, our country’s strength lies with sports”. We hope that, through science and systematic training, students and learn to appreciate the real spirit of sports and have a positive outlook on life; develop comprehensive growth in students through the combination of sports and education, paving a way of physical health for the future of students.

"It is our pleasure, together with NBA China, to bring the world-class Jr. NBA basketball youth development plan to schools in China. Jr. NBA hopes to increase more participation of basketball amongst kids through basketball activities. The core values of Jr. NBA are: For Fun, For Confidence, For Teamwork” Said Walt Hou, Board of SECA Academy, “Jr. NBA is going into XiJiao School in the form of afterschool training. In the future, SECA Academy will bring more systematic classes guidance, more opportunities to enjoy authentic basketball culture, and a complete basketball experience from classes, competitions, to events to students of Jr. NBA schools"

After the event, students of XiJiao School officially started their Jr. NBA basketball class under the coaching of Jr. NBA-Certified coach. You can experience the Jr. NBA classes too right here.

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Wuxi United International School - Jr. NBA Curriculum Licensed School Licensing Ceremony Highlight

October 25th, 2017

With the authorization of NBA China, SECA Academy granted Wuxi United International School as a Jr. NBA Curriculum Licensed School. Min Xu, Deputy Director of Wuxi Bureau of Education; Yi Tang, Deputy Director of Wuxi Xishan Bureau of Personnel; Huiwen Lu, Principal of Xiehe Education; Angel Lin and Selena Dumble, Co-Principals of Wuxi United International School; Yu Liu, Founder of SECA Academy; Walt Hou, Board of SECA Academy; Victor Zhang, Deputy GM of SECA Academy, were all present at the licensing ceremony.

Here's a recap of some of the highlights.

Min Xu, Deputy Director of Wuxi Bureau of Education.
"Hopefully Wuxi United can guide more kids to play basketball through the Jr. NBA basketball classes, develop their interest for basketball and thickens the basketball culture on school ground, as well as developing more basketball players in this city."

Yi Tang, Deputy Director of Wuxi Xishan Bureau of Personnel.
"As one of the three main sports, basketball is a common sport with high participation rate. Hopefully Wuxi United can, through the platform of Jr. NBA, bring sports and education together, and reach the goals of education through sports, to allow students to enjoy the happiness of basketball and develop both physically and mentally"

Huiwen Lu, Principal of Xiehe Education.
"The competitive spirit in sports is very important, but the power of role models, the spirit of teamwork, the development of will power, and the positive attitude that gained from sports are even more important. This is one of the most important reason why Wuxi United Intl. School became a Jr. NBA Curriculum Licensed School."

Walt Hou, Board of SECA Academy.
"We are extremely proud to be able to bring Jr. NBA, the world renowned youth basketball development plan to schools in China along with NBA China. Jr. NBA hopes to increase participation of basketball amongst youth through entertaining basketball activities, the core values of Jr. NBA are: For Fun, For Confidence, for Teamwork. Whether it's their education philosophy or basketball spirit, Wuxi United Intl. School is all aligned with Jr. NBA. In the future, SECA Academy will bring more opportunities of experiencing authentic basketball culture to Jr. NBA Curriculum Licensed Schools, we will provide more classes, competitions, and events to more kids in China."

Angel Lin & Selena Dumble, Co-principals of Wuxi United International School.
"Jr. NBA basketball classes will be the highlight of our school's sports program. We hope that students can enjoy happiness through Jr. NBA basketball, and gain the qualities of confidence, respect, leadership, teamwork, and other positive qualities, as well as to learn the fundamentals of life for their future."

Lastly, Xiehe Education Principal Huiwen Lu, Co-Principal of Wuxi United Intl. School Angel Lin, Deputy GM of SECA Academy Victor Zhang all accepted interviews from the media. Let's check out what they said.

Huiwen Lu, Principal of Xiehe Education & Angel Lin, Principal of Wuxi United International School

Victor Zhang, Deputy GM of SECA Academy

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Wuxi United International School Became the first Jr. NBA Curriculum Licensed School in Jiangsu Province

October 25th 2017

with the authorization of NBA China, SECA Academy granted Wuxi United International School as a Jr. NBA Curriculum Licensed School. Min Xu, Deputy Director of Wuxi Bureau of Education; Yi Tang, Deputy Director of Wuxi Xishan Bureau of Personnel; Huiwen Lu, Principal of Xiehe Education; Angel Lin and Selena Dumble, Co-Principals of Wuxi United International School; Yu Liu, CEO of SECA Academy; Walt Hou, Board of SECA Academy, were all present at the licensing ceremony, alongside about 200 students, parents, and athletic teachers, to witness the first Jr. NBA Curriculum Licensed School in Jiangsu Province.

The ceremony took place at the new Jr. NBA basketball court in the school; after the performance of cheerleaders, Deputy Director of Wuxi Bureau of Education Min Xu, Principal of Xiehe Education Huiwen Lu, Co-Principals of Wuxi United International School Selena Dumble & Angel Lin, and Deputy GM of SECA Academy Victor Zhang unveiled the first ever Jr. NBA Curriculum Licensed School plate in Jiangsu Province.

"Hopefully Wuxi United can guide more kids to play basketball through the Jr. NBA basketball classes, develop their interest for basketball and thickens the basketball culture on school ground, as well as developing more basketball players in this city. The fact that a Jr. NBA Curriculum Licensed School is in Wuxi, it means that our city's youth basketball education is catching up with the rest of the world. Students can receive professional classes, training, and competition, and learn from the best of the world. At the same time, we're hopeful that the teachers here today can learn from the event, and strengthen youth basketball and have a better development of basketball players. They will be able to help the kids to develop physically, as well as other comprehensive growth such as their academics." Said Min Xu, Deputy Director of Wuxi Bureau of Education.

Deputy Director of Wuxi Xishan Bureau of Personnel Yi Tang thinks, "As one of the three main sports, basketball is a common sport with high participation rate. The goal is to bring sports and education together, and reach the goals of education through sports, to allow students to enjoy the happiness of basketball and develop both physically and mentally. Hopefully in the future, Wuxi United can attract more students into the game of basketball with Xishan Basketball Association, to fully develop basketball in Wuxi."

Principal of Xiehe Education Huiwen Lu said, "I believe the competitive spirit in sports is very important, but the power of role models, the spirit of teamwork, the development of will power, and the positive attitude that gained from sports are even more important. Jr. NBA will be able to provide our students a lot of resources, and I hope Jr. NBA basketball classes can bring the joy of basketball to our students, as well as instilling confidence, respect, leadership, teamwork, and other positive qualities to pave a good attitude for their life "

"We are extremely proud to be able to bring Jr. NBA, the world renowned youth basketball development plan to schools in China along with NBA China. Jr. NBA hopes to increase participation of basketball amongst youth through entertaining basketball activities, the core values of Jr. NBA are: For Fun, For Confidence, for Teamwork", said SECA Academy Board Walt Hou, "Whether it's their education philosophy or basketball spirit, Wuxi United Intl. School are all aligned with Jr. NBA. In the future, SECA Academy will bring more opportunities of experiencing authentic basketball culture to Jr. NBA Curriculum Licensed Schools, we will provide more classes, competitions, and events to more kids in China."

At the ceremony, Jr. NBA Certified Coaches from SECA Academy demonstrated basketball movements, games, and mini competition to the students of Wuxi United. Students enjoyed the unique charisma of basketball, and gained a deeper understanding and passion of basketball under the guidance of these coaches.

An ecstatic student that participated in the event said: "The Jr. NBA basketball event is very action-packed, I've experienced a whole different side of basketball. These Jr. NBA Certified Coaches are very professional and friendly. I hope I can continue to learn from Jr. NBA coaches in the future alongside other students with the passion of basketball. I'm also really looking forward to more future Jr. NBA competitions and fan events!"

Lastly, Co-Principals of Wuxi United International School Angel Lin and Selena Dumble concluded, "Jr. NBA basketball classes will be the highlight of our school's sports program. We hope that students can enjoy happiness through Jr. NBA basketball, and gain the qualities of confidence, respect, leadership, teamwork, and other positive qualities, as well as to learn the fundamentals of life for their future. Wuxi United will also bring the unique charisma of basketball to its students through Jr. NBA and become Jiangsu's best basketball international school."

About Wuxi United International School:

Wuxi United International School is a Pre-K to 12 school originated from Shanghai Xiehe Education. The school integrate both Chinese and Western culture to their school management & teaching style to prompt personal development and adopt an international demeanor among students. The campus design is modern, curriculum system is unique, and teaching resources are substantial. The school currently has Pre-K international bilingual classes, primary integration Pioneer classes and a robust secondary curriculum leading to IGCSE and IB Diploma programs in the high school.

The school has an area of 106 Mu, with building area of over 58000 square meters, designed by famous Finnish designer Pekka Salminen, it posses a Northern European style. The school plentifully fulfill students' needs of learning, besides classrooms, modern libraries, and laboratories, there are also athletic facilities, including Olympic-sized track & field, football (soccer) field, indoor basketball court, indoor swimming pool, NBA-standard indoor gymnasium; other artistic facilities include grand theater, dancing studio, auditorium, and arts classrooms, etc.

About Jr. NBA:

Jr. NBA's purpose is to increase more participation of basketball amongst kids through basketball activities. Not only does it elevate the skill level of players and the standard of coaching, it also provides the fun environment that comes along with this sport. In the 2016-17 season, NBA has provided the unique charisma of basketball for more than 18 million kids in 53 countries through the Jr. NBA programs.

In 2014, NBA and the Ministry of Education of China formed a strategic partnership, to develop basketball in primary and secondary schools in China. Besides Jr. NBA competitions, NBA China also host a series of coaching seminars and basketball clinics for P.E. teachers across China with the Ministry of Education. In the 2016-17 academic year, more than 500,000 students from 525 schools across 11 provinces conducted basketball classes using the curriculum jointly developed by NBA China and the Ministry of Education.

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SECA's 1st Jr. NBA Curriculum Licensed School Now in Yunnan AIA

September 24th, 2017

In 2017, SECA Academy became the sole licensee by NBA China to promote and operate Jr. NBA programs in non-public schools in China, including basketball classes, training camps, competitions, and events. On the 22nd of September, the first ever "Jr. NBA Curriculum Licensed School" has landed in AEUA International Academy Kunming in Kunming, Yunnan, with the school officially forming collaboration with SECA Academy. Besides becoming a Jr. NBA Curriculum Licensed School, AEUA also became the sole strategic partner with SECA Academy in Yunnan province; the two parties are fully committed to provide sports education to the internationalized next generation.

"Jr. NBA Curriculum Licensed School" is a basketball youth development plan by SECA Academy and NBA China. "Jr. NBA Curriculum Licensed Schools" will receive perks such as a complete Jr. NBA curriculum and coaching support, with prioritize opportunities to participate in many official Jr. NBA competitions and events. SECA Academy and NBA China are hopeful to bring broader basketball cultures and sports education developmental platform through the collaboration with schools.

QiSheng Zhang, Panlong Bureau of Sports Deputy Leader; YanHua Liang, Panlong Department of Health Leader; Rong Yang, Yunnan Basketball Association Chief Secretary; Victor Zhang, Deputy General Manager of SECA Academy; and XiaoMing Ye, Board of AEUA International Academy Kunming, were all present at the AEUA International Academy Kunming's Jr. NBA Curriculum Licensing Ceremony on September 22nd to witness the authentication of the first Jr. NBA Curriculum Licensed School in China.

"It is our pleasure, together with NBA China, to bring the world-class Jr. NBA basketball youth development plan to schools in China. Jr. NBA hopes to increase more participation of basketball amongst kids through basketball activities. The core values of Jr. NBA are: For Fun, For Confidence, For Teamwork", Said SECA Academy Deputy General Manager Victor Zhang, "The reason why we chose AEUA International Academy Kunming to become the first Jr. NBA Curriculum Licensed School in China, is because the values and vision of their education and the basketball atmosphere that they have, are all aligned with the NBA. In the future, SECA Academy will provide more opportunities for Jr. NBA Curriculum Licensed Schools to experience authentic basketball culture, kids will be able to experience training, competitions, and special events."

"Jr. NBA basketball curriculum will become the main highlight in our high school's sports program, our students will have a better understanding of the basketball spirit from Jr. NBA, and to enjoy the joy that basketball brings", said Board of AEUA International Academy Kunming XiaoMing Ye, "We are also very pleased to announce that, AEUA International Education Shanghai Corp. has become the sole strategic partner of SECA Academy in Yunnan province. Together with SECA Academy, we will push the Jr. NBA programs in Yunnan province and let more kids to enjoy the charisma of Jr. NBA basketball."

Yunnan Basketball Association Chief Secretary Rong Yang represented the high support from the provincial basketball association. Chief Secretary Rong Yang believes that not only is basketball a good means of physical training, in the process of learning basketball, students can also learn the important qualities of confidence, respect, leadership, and teamwork. Jr. NBA will serve as a good stepping-stone in the development of basketball in Yunnan, students of AEUA International Academy Kunming will have the opportunities to personally experience the authentic basketball philosophy and its core values.

During the event, Jr. NBA-Certified coach Marko from Slovenia National Youth Team was present to demonstrate and operate the activities and mini challenges to the students of AEUA. Students enjoyed the appeal of basketball and gained a deeper understanding and passion for basketball under the guidance of coach Marko.

One student-athlete from AEUA that participated in this event excitedly said, "I participated in the Jr. NBA basketball event at school today, and this is the first time I learn that basketball can be played this way. I hope to keep learning from Jr. NBA after school starts. I hope this will allow the students that love basketball to learn the Jr. NBA youth curriculum, I'm also really looking forward to the Jr. NBA competitions and fan events!"

This collaboration serves as an important milestone for SECA Academy's execution of Jr. NBA Curriculum Licensed School in China. In the future, SECA Academy will work with more non-public schools with similar values to Jr. NBA to bring the complete basketball experience of training, competition, and events.

About Jr. NBA

Jr. NBA's purpose is to increase more participation of basketball amongst kids through basketball activities. Not only does it elevate the skill level of players and the standard of coaching, it also provides the fun environment that comes along with this sport. In the 2016-17 season, NBA has provided the unique charisma of basketball for more than 18 million kids in 53 countries through the Jr. NBA programs.

In 2014, NBA and the Ministry of Education of China formed a strategic partnership, to develop basketball in primary and secondary schools in China. Besides Jr. NBA competitions, NBA China also host a series of coaching seminars and basketball clinics for P.E. teachers across China with the Ministry of Education. In the 2016-17 academic year, more than 500,000 students from 525 schools across 11 provinces conducted basketball classes using the curriculum jointly developed by NBA China and the Ministry of Education.

Media Contact:

SECA Academy
Christie Li 150-2136-2467
christie.li@seca-a.com

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